Range optimization will be one of the most important decisions for retailers in the digital age. Get it right, and you enter a season of trading with buoyant sales and an efficient supply chain. But get it wrong and warehouses are bloated, sales are slow and you feel the pain of markdown and profit dilution.
Brand failures, CVAs, declining footfall and the over reliance on deep discounting at Christmas continue to highlight the challenging environment in retail. As retailers adapt to the changing landscape there is a continued struggle to balance sales growth with margin in order to survive. Intelligent real-time pricing can be part of the solution. Over the
A fundamental shift has occurred in our collective habits as shoppers. No longer are we prepared to wait patiently for retailers to serve us, gone are the days when we were satisfied to receive a one size fits all service and the thought of having to battle through the high street, retail park or shopping