An Innovative Approach to Analytics
- PROPOSITION DESIGN
- RANGE ANALYTICS
- PRICING ANALYTICS
- MARKETING EFFECTIVENESS
- ONLINE / OFFLINE
- RESEARCH DATA
- BIG DATA
- DATA BLENDING
- SINGLE CUSTOMER VIEW
- CONSUMER BEHAVIOUR
- CUSTOMER JOURNEY
- CUSTOMER VALUE MODEL
- MULTI-CHANNEL SHOPPER
- SENTIMENT ANALYSIS
A Range of Techniques
We use a whole host of statistical techniques for things like predicting behaviour, forecasting sales, building propensity models and performing key drivers analysis to provide strategic recommendations.
Whether it’s segmenting the market or your customers, we build segment solutions that make sense for your business. The tools we create help to bring the segments to life for maximum usability.
Price optimisation is important for delivering profitable revenue for any company. Our range of techniques and solutions helps to answer many questions around how to optimise price.
Marketing & CRM
Data Science and Marketing go hand in hand, we provide sophisticated tools and solutions to help you optimise your Marketing. Everything we do is commercially focused to help maximise your ROI’s.
Utilising advanced Conjoint and Pricing techniques, we’re able to build sophisticated models to recommend the optimal configuration of products or services to either launch or relaunch in to the market.
Using your wealth of data, we model the true financial impact of what you’re doing or could be doing for your customers. Our solutions help you to prioritise strategy that will have the biggest positive impact.
Ranging is key to any company that sells many products, our tools help you to optimise your range to meet customer needs but also to provide profitability to your company.
Consumers route to engagement or purchase is often not a straightforward one. Using your data aligned with research, we can help you understand how to optimise the customer journey.